Unleashing Creative Confidence in B2B Marketing: Driving Innovation and Success

In the fast-paced world of B2B marketing, where businesses strive to differentiate themselves in a crowded marketplace, creative confidence has emerged as a powerful catalyst for success. Creative confidence, a term popularized by IDEO’s David Kelley and Tom Kelley, refers to the ability to tap into one’s creative potential and apply it to problem-solving and […]
Rich Dad Poor Dad by by Robert T. Kiyosaki and Sharon Lechter

This book a fresh perspective on personal finance and serves as a motivational guide for individuals seeking to improve their financial well-being and achieve long-term wealth and financial independence.The book emphasizes the importance of financial education and challenges conventional beliefs about money. It encourages readers to shift their mindset from being employees who work for […]
How TCS built an Industry for India by R. Gopalakrishnan

The book examines the growth and evolution of Tata Consultancy Services (TCS), India’s largest software services company. The book traces the history of TCS, from its early days as a division of Tata Sons to its current position as a global leader in IT services. It highlights the key factors that have contributed to TCS’s […]
How Kiran Mazumdar-Shaw ‘Fermented’ Biocon by R. Gopalakrishnan

This book tells the story of Kiran Mazumdar-Shaw, the founder and chairman of Biocon, a biotechnology company based in Bangalore, India. The book narrates the journey of Mazumdar-Shaw from being a young woman who had a passion for science to becoming one of the most successful entrepreneurs in the biotech industry. The book highlights how […]
How does B2B marketer enable sales growth ? – Lead Scoring and Top 12 Tools

B2B marketers can enable sales growth by working closely with sales teams to identify and prioritize the most promising opportunities and develop effective strategies to convert those opportunities into customers. Here are some key ways that B2B marketers can enable sales growth: Overall, B2B marketers can create impact in sales growth by understanding their customers, […]
Gauging consumer psychology with digital tools – Is it feasible & easy ?

It is important to note, however, that predicting customer behavior is not an exact science, and there are many variables that can impact purchasing decisions. While understanding customer psychology can certainly help businesses make more informed marketing decisions, it is still important to approach predictions with caution and always be open to adjusting strategies based […]
Customer Churn for Service/B2B Industry – Early Prediction is safer game to play.

Customer churn refers to the situation when customers stop using a particular service or product. It is a significant challenge in the service industry since it can lead to a decline in revenue and profitability. Therefore, businesses are always lookin g for ways to predict customer churn so that they can take proactive measures to […]
Harmony of Hashtags in Social Media Marketing – What special can be done for B2B Industry ?

Hashtags have become an integral part of social media marketing. They are used to categorize content and make it easier for users to find information on a particular topic. Hashtags can have a significant impact on a business’s social media marketing strategy, as they can increase reach, engagement, and brand awareness. In this blog post, […]
Corporate Diplomacy : A strategic Tool in Bolster Business

In today’s globalized economy, businesses face a multitude of challenges that go beyond traditional market competition. Geopolitical risks, regulatory frameworks, and cultural differences can all impact a company’s operations and bottom line. That’s where corporate diplomacy comes in. Corporate diplomacy is the art of managing relationships with various stakeholders, including governments, NGOs, investors, and customers, […]
A “Corporate Smile” or A “Cooperative Smile”

By : – Parag Ray According to scientist Andrew Newberg A person’s smile is “the symbol that was rated with the highest positive emotional content,” and there seems to be science that supports this. When the smile muscles in the face contract, there is a feedback loop that goes directly back to the brain and […]