Parag's Blog

Marketing : an Emerging Strategic Partner for Sales, Business Growth & Transformation

In the dynamic landscape of business, where change is the only constant, the role of marketing has transcended traditional boundaries. It’s no longer just about creating catchy slogans or eye-catching visuals; instead, marketing has emerged as a strategic partner, playing a pivotal role in driving sales, fostering business growth, and orchestrating transformation. 1. Beyond the […]

How does B2B marketer enable sales growth ? – Lead Scoring and Top 12 Tools

B2B marketers can enable sales growth by working closely with sales teams to identify and prioritize the most promising opportunities and develop effective strategies to convert those opportunities into customers. Here are some key ways that B2B marketers can enable sales growth: Overall, B2B marketers can create impact in sales growth by understanding their customers, […]